Ad Campaigns
inresto by Dineout urges restaurants to be their own boss in new brand film
Mumbai: inresto, the B2B arm of Dineout, urges restaurants to be their own boss in its new brand film. The ad film highlights the importance of restaurant-owned websites and pocket-friendly yet effective marketing ways that restaurants can use to upscale their business to reduce the dependency on aggregators thus resulting in avoiding up to 30 per cent commissions and increasing profitability.
In this satirical take, the film shows two types of restaurateurs, Sid, who is smart and owns his website, and the other, Sud, who is not so hands-on with tech solutions and is still relying on the aggregators for his orders. The unique visual representation supports the comical yet important message that the brand conveys by showcasing the two restaurateurs on a split-screen with coloured and black & white background.
Conceptualised by the in-house team, the digital film has been released on the brand’s social media platforms on Instagram, Facebook, and YouTube.
“Restaurants have started to experience the hustle and bustle of dining out after a long halt. So they need solutions which are in their favour,” stated Dineout co-founder and head of marketing Nikhil Bakshi. “A microsite with a delivery & pickup menu that can be easily modified anytime with appealing visuals and a smooth UI is the need of the hour. Not only that, the restaurant industry is competitive, and to stand out, they need marketing solutions which are targeted and cost-effective.”
inresto by Dineout is trying to bridge the communication gap between a restaurant and its customers through ROI-driven marketing solutions like targeted social media promotions, search engine optimisation (SEO) for better search results, professional photoshoots, and video shoots, among others. inresto has always taken the industry-first approach by offering a 360-degree solution to the restaurants, said the brand in a statement.
“In today’s time, one cannot just depend on aggregators for the delivery business. Restaurants need to be independent with tools to run their operations confidently,” said Nutcracker founder Annie Bafna. “Therefore, we took charge of our order taking and delivery system to reduce overhead expenses through inresto’s online ordering solution. We were able to communicate more strategically and give offers and discounts to our customers through target marketing campaigns.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
