MAM
InMobi appoints Todd Rose as SVP, global business development
Mumbai: InMobi on Wednesday announced the appointment of Todd Rose as senior vice president of global business development. He will be based out of San Francisco and report to InMobi Group co-founder and CEO, InMobi Marketing Cloud, Abhay Singhal.
Rose joins InMobi to operationalise and accelerate a cohesive data and identity strategy, as well as expand strategic partnerships for clients to better leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections and ignite growth, said the company in a statement.
“We’re thrilled to welcome Todd to lead our business development team, build on our growth and spearhead the next chapter of global expansion,” said Singhal. “Todd has deep domain expertise and rich relationships across the advertising ecosystem. He will play an integral role in defining and institutionalizing business development for InMobi, further advancing and expanding our strategy to address the market opportunities ahead.”
Previously, Rose worked for InMarket as chief business development officer. He also spearheaded agency holding company partnerships and led sales of GeoLink, InMarket’s real-time activation platform. Rose joined InMarket via the acquisition of NinthDecimal, a leading location intelligence platform, where he served in a similar capacity as part of the management team for eight years. He managed all platform and publisher partnerships and helped transition NinthDecimal from a Wi-Fi advertising network to a leader in mobile location intelligence.
Earlier in his career, Rose led business development for YP / AT&T Interactive and had stints in management consulting with both McKinsey & Company and Marakon Associates.
“InMobi has amassed a set of assets to provide end-to-end digital marketing capabilities for clients that can readily be tailored to the needs of specific verticals,” said Rose. “The depth of InMobi’s integrations with publishers and its role across the advertising value chain has poised the company to unlock and martial first-party data, for both publishers and advertisers, in an increasingly privacy-focused world.”
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
