Brands
Inito gives anxious couples hope through its new ad
MUMBAI: The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has launched a hard hitting, realistic and emotional video ad highlighting how a smart fertility monitor like Inito can help them in their new beginning.
A common reason for couples facing difficulty in conceiving is because they do not know their fertile days. A woman only has a few days every cycle when she has a high chance of getting pregnant, and couples can actually get pregnant faster when they know when exactly ovulation takes place.
Created by Aha Agency, the video captures the emotions of a dejected woman perfectly. The caring and friendly tone of the ad brings to light a solution for a couple that has been trying to conceive for more than eight months but to no avail. It brings home the message that rather than going to the clinic repeatedly for ultrasound scans, women can now use Inito’s fertility monitor to take the tests right in the comfort their home and increase their chances of getting pregnant by 89 per cent.
Inito co-founder Aayush Rai says, “Inito is the most accurate and reliable tool to track fertility at home in the market today. Through this video, we have tried to highlight the stress and anxiety a woman goes through while trying to get pregnant and how Inito can help them. The smart and easy to use Inito Fertility Monitor helps them understand their fertility cycle and increase their chances of conceiving. By creating an emotional connect, the audience will realise that they are not alone in this and such a problem can be solved.”
The Inito diagnostic device comes with the Inito reader, app and the test strips. The device is priced at Rs 3195 while a pack of eight fertility test strips costs Rs 895. Right now, users can buy it through Inito’s website or on Amazon. It will soon be available at pharmacies. Since its inception, Inito has raised funding of $1 million. It has also built and validated the multi-test platform; won three awards and has four international pending patents.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
