MAM
ING Vysya Life Insurance awards media duties to Starcom
MUMBAI: ING Vysya Life Insurance has appointed Starcom MediaVest Group in Bangalore as its media AoR.
Speaking about the win MD India – West and South Manish Porwal said, “There are several unique and fresh challenges that the life insurance industry today faces. Co-optition, or the enhanced power of symbiotic effort of advertising for the growth of the entire industry and not just the brand, is one of them. We are glad that with ING Vysya life insurance as our client, we will be unearthing new ways of using these opportunities.
“We are glad, we are working with mature clients who did not want a speculative pitch but wanted to find a mind match and evaluated us for our understanding of the category and our commitment and delivery to our current clients. I am told, it was this like-minded approach to business juxtaposed with our expertise and in-depth understanding of holistic planning that was critical to the decision.”
Starcom Bangalore Operations GM and head Sindhuja Rai said, “ING Vysya Life understands and believes in what we truly deliver and stand for. The Company is involved in creating products and plans for various stages of life with a true concern for the masses. We at our level would be incorporating our ‘nuts and bolts’ approach to communication and contact planning to deliver all aspects of communication. The Starcom Bangalore team, no doubt, is excited and charged to deliver and bring the same delight to them, for what it has consistently been known for.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
