Ad Campaigns
Infinix India challenges industry hype with its Questionthenoise campaign
MUMBAI: Infinix India’s new campaign, Questionthenoise, championing substance over spectacle. With a satirical twist, the brand film takes a playful dig at excessive marketing tactics, spotlighting product innovation as the true measure of value.
Piyush Khati, known for his role in Netflix’s class, the ad creatively depicts a scenario where Infinix’s marketing team is left scrambling with a minimal budget. The reason? The company poured its resources into refining the Note 50x 5G+ its latest smartphone designed to prioritise performance and user experience over glitzy promotion.
The campaign underscores Infinix’s commitment to delivering real value through cutting-edge technology. The Note 50x 5G+ packs a punch with Android 15-based Xos 15, offering enhanced personalisation, fluid animations, and smarter AI capabilities. Powered by the Mediatek Dimensity 7300 Ultimate Soc, it promises lightning-fast performance. Additional features include ultra-fast charging, military-grade certification, and a sleek, stylish design.
“With Questionthenoise, we want consumers to focus on what truly matters—the product,” said Infinix India CEO Anish Kapoor. “We believe that genuine innovation speaks for itself. The Note 50x 5G+ is designed to offer meaningful features at an accessible price, without the need for flashy promotions.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
