Ad Campaigns
Indus Battle Royale unveils ranked mode, new avatars, and weapons
Mumbai: SuperGaming’s Indo-futuristic battle royale, ‘Indus’, has launched its highly anticipated update with Patch v.1.1.0 (#5102000), introducing a Ranked Game Mode (Beta), new avatars, melee weapons, and customisation features aimed at enhancing gameplay and player immersion.
Key Patch Highlights
– Ranked Game Mode (Beta): Players can now rise through skill-based ranks—Bronze, Silver, Gold, Platinum, Diamond, Yodha, Maha Yodha, and the elite Cosmic tier. Each rank is divided into levels I, II, and III, with Maha Yodha and Cosmic as the ultimate goals, creating a competitive arena for players to showcase their mastery.
– Visual Customisation: A range of new Style Color Presets lets players personalise in-game visuals for a unique experience. The redesigned home screen offers Indus a fresh, contemporary look.
– New Avatars and Weapons: Players can now select from avatars like Rakshas, Kaali Billi, and Naagin. Two new melee weapons, the Shahi Khanjar and Naag Shakti, join the arsenal for close-range combat effectiveness.
– Personalisation Additions: Additional options, including stickers, dive trails, emotes, and portraits, give players more ways to customise their experience.
– Enhanced Visuals and Controls: Upgraded Cosmium VFX delivers a more immersive capture experience, while aim assist has been refined for greater precision.
– Gameplay Adjustments and Fixes: Increased vehicle availability and expanded backpack capacity improve gameplay flow, while adjustments to Chappal damage and bug fixes ensure balanced performance across all devices.
This release is the first of many from SuperGaming, promising regular updates that reflect ongoing player feedback and fuel the evolution of ‘Indus’ as a leader in the battle royale genre.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
