Ad Campaigns
INDmoney urges Indians to stop letting money sit idle in new campaign
Mumbai: INDmoney, one of India’s rapidly growing fintech platforms, launches a powerful new ad campaign titled ‘Apne Money Ko Khali Mat Bithao’ (Don’t let your money sit idle). Through a series of four engaging brand films, the campaign encourages viewers to actively manage their finances by investing and tracking their money smartly instead of letting it lie dormant.
Set in relatable environments like gyms, office cafeterias, and hallways, each short film tells the story of two characters: one, a savvy INDmoney user who confidently states, ‘Maine apne money ko kaam par laga dia hai’ (I’ve put my money to work), and the other, who realises their money has been ‘sleeping’. Enter INDman, INDmoney’s superhero, who playfully jolts Moneyman, the idle money symbol, into action, inspiring viewers to follow suit.
INDmoney, vice president & chief marketing officer, Ashish Arya said, “At INDmoney, our mission is to empower users to take control of their finances by simplifying investments through our one-stop platform. This brand campaign anchors on a simple yet powerful insight – we’re all caught in the daily grind to earn money, but we often overlook the fact that our hard-earned money is just sitting idle in bank accounts.”
He added, “By highlighting relatable, everyday scenarios, we aim to make personal finance simpler and more accessible, be it investing in Indian or US stocks, mutual funds, or seamlessly tracking finances on a single app. INDman embodies our mission to help everyone take control of their finances.”
Supari Studios, Director, Dipro Ghosal shared, “The concept behind these films is to communicate INDmoney’s message in an entertaining and relatable way. Through humour and everyday settings, we want INDman’s interactions to resonate with viewers, encouraging them to rethink their money management.”
Launching across digital and social platforms, this campaign aims to inspire Indians nationwide to take an active role in growing their wealth with INDmoney.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
