Ad Campaigns
Adgcraft Hosts Third Edition of #adgcrafttalks on Financial Freedom
Mumbai: Adgcraft, one of India’s most trusted PR agencies, successfully hosted the third session of its #adgcrafttalks series, a platform designed to bridge the gap between industry leaders and the next generation of communicators. The latest session, titled ‘Your Money, Your Pleasure, Your Freedom’, featured MIRR Investments founder, Namrata B Durgan and AbunDanze, founder, Sanjay Durgan who shared their expertise on achieving financial well-being and long-term independence.
The session provided a comprehensive roadmap to financial planning and investing wisely. Namrata and Sanjay Durgan captivated the Adgcraft team with actionable insights, focusing on strategies to secure financial freedom. Their presentation highlighted practical steps individuals can take to manage money effectively, invest with confidence, and build a sustainable path toward a secure financial future.
Adgcraft, founder & MD, Abhinay Kumar Singh said: “It was an enlightening session with experts who bring decades of experience to the table. Through #adgcrafttalks, our team gained invaluable, practical insights into financial freedom, which deepened their understanding of real-world industry dynamics. These sessions enable each team member to learn firsthand from experts, allowing them to develop practical knowledge and skills that directly translate into their life.”
Namrata reflected on her experience, stating: “It was truly a pleasure to be part of #adgcrafttalks and share my insights with such an enthusiastic and attentive team. The session was not only about financial concepts but also about building a mindset around investing wisely and preparing for long-term financial independence. I was impressed by how actively the team engaged in discussions and activities, showing a real curiosity and commitment to understanding the principles of financial management.”
Sanjay added: “Meeting the young professionals at Adgcraft was invigorating. Their focus, enthusiasm, and depth of questions reflected their genuine interest in mastering the fundamentals of financial freedom. It was inspiring to see a group so committed to their growth, patiently absorbing every detail and unafraid to seek clarification.”
The #adgcrafttalks series reflects Adgcraft’s dedication to fostering a culture of continuous learning and development. These sessions empower employees with actionable strategies, ensuring they stay ahead in the ever-evolving communication and PR landscape. By connecting directly with thought leaders, the team gains both theoretical knowledge and practical skills applicable to their professional and personal growth.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
