Brands
India’s BPC market to hit $34 billion by 2028: Nykaa Beauty Trends Report
Mumbai: India’s beauty market, the fourth-largest globally, is at a critical point driven by premiumization, evolving demographics, and technology. To explore these changes, India’s leading beauty retailer has released the ‘Nykaa Beauty Trends Report,’ developed with Redseer. The report identifies key trends and insights on navigating the dynamic beauty market.
A significant finding is the rise in premium beauty consumption, driven by access to global brands, expanding routines, and product innovations. This shift is supported by growing consumer aspirations, higher discretionary spending, and dual-income households.
Nykaa has been central to this trend, offering over 3600 beauty brands and introducing global luxury brands to India. Gen Z, young millennials, and non-metro consumers are driving growth, supported by Nykaa’s content, educational efforts, and omnichannel presence, including over 200 stores and its e-B2B platform, Nykaa Superstore.
Nykaa Beauty executive director and CEO Anchit Nayar said, “As India rapidly ascends to become one of the world’s most influential beauty markets, we at Nykaa are incredibly optimistic about its future. The insights from our Beauty Trends Report clearly show a market poised for extraordinary growth, driven by premiumization, technological advancements, and a new generation of discerning consumers. Nykaa remains committed to leading this transformation by democratizing access to the world’s best beauty brands, fostering innovation, and expanding our reach across both digital and physical channels. We believe that by staying true to our core values of authenticity and customer-centricity, we will not only grow with the market but also play a pivotal role in shaping the future of beauty in India.”
Redseer Strategy Consultants founder and CEO Anil Kumar remarked, “The Indian beauty and personal care market, valued at $21 billion, is on the brink of a transformative journey, projected to grow at a robust 10-11 per cent CAGR over the next five years. This dynamic sector is not merely expanding; it’s rapidly evolving, with e-commerce expected to surge by 25 per cent annually, leading the way. The democratization of beauty expertise through social media, now influencing over 500 million users, is ushering in a new era of informed and empowered consumers. Brands that embrace this evolution, leveraging omnichannel strategies and innovative offerings, will not only thrive but will shape the future of beauty in India. The coming years will be pivotal as we witness a market that doesn’t just grow—it redefines itself.”
The report offers a comprehensive roadmap for brands looking to navigate the rapidly evolving BPC market in India. With its deep analysis of current and emerging trends, the report underscores the importance of innovation, strategic expansion, and consumer-centric approaches in driving future growth.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
