MAM
Indians off to a good start at Cannes 2011
MUMBAI: The Indians innings at the weeklong advertising event has seen an upright start.
There are seven Indian nominations in the promos and activations category – and six finalists in the Direct Lions category at the 58th International festival of Creativity.
Besides four entries from Mudra, there is one entry each from Grey India and Contract Advertising in the Direct Lions. While in the promo and activation category, BBDO India has three nominations – and Mudra India and CreativeLand Asia have two each.
What started in 1954 with just 130 delegates has grown into a behemoth festival with approximately 10,000 delegates expected to attend the festival this year. The event will hold 57 seminars and 20 workshops.
Direct Lions
|
Sub-category |
Agency |
Title |
Advertiser |
|
Flat Mailing |
Mudra Communications, Mumbai |
Disappearing discounts |
R I Ayurveda Research Labs |
|
Mudra Communications, Mumbai |
Bouncing Mail |
Union Bank ofIndia |
|
|
Traffic & BrandBuilding |
Mudra Communications, Mumbai |
Disappearing discounts |
R I Ayurveda Research Labs |
|
Best Low Budget Campaign |
Mudra Communications Mumbai |
Silent National Anthem |
Reliance Media Works |
|
Corporate Image & Information |
Contract Advertising, Gurgaon |
Soles with Souls |
J.K. Tyre & Industries |
|
Ambient Media & Print Collateral, Non-Mail (Small Scale) |
Grey Worldwide, Mumbai |
Magic Drain Opener |
Procter & Gamble |
Promo & Activation
|
Sub-category |
Agency |
Title |
Advertiser |
|
Best Use of Experiential Marketing in a Promotional Campaign |
BBDO Mumbai |
Shave Sutra |
Procter & Gamble |
|
Best Sponsorship or Partnership Campaigns |
BBDO Gurgaon |
Cops on Oats |
PepsiCo |
|
Financial Products & Servcies |
BBDO Gurgaon |
Call from the future |
Aviva life Insurance |
|
Best use of Social Media Marketing in a Promotional Campaign |
Creativeland Asia, Mumbai |
Plan-T |
Parle Agro |
|
Food and Non-Alcoholic Drinks |
Creativeland Asia, Mumbai |
Plan-T |
Parle Agro |
|
Corporate Image & Information |
Mudra Communications, Mumbai |
Silent National Anthem |
Reliance Media Works |
|
Best Use of Broadcast in a Promotional Campaign |
Mudra Communications Mumbai |
Silent National Anthem |
Reliance Media Works |
Cannes 2011 has received an impressive 28,828 entries from an estimated 90 countries, including 1,177 entries from India. There are 13 categories this year, including the latest addition — Creative Effectiveness.
Consequently, in terms of participation the numbers are rising: while the US has sent a group of 1,400 delegates, the Indian total stands at nearly 170, China almost 250 and Brazil approximately 700.
