Brands
Interio by Godrej gets brand-new coral glow-up for modern India
MUMBAI: Designing a new chapter! Interio by Godrej has rolled out a vibrant new identity, giving the brand a fresh new makeover.
The refreshed look puts design at the centre of modern Indian living, complete with a striking coral logo that symbolises aspiration, creativity and warmth. Far from just another shade card pick, coral is meant to carve out distinctiveness in a crowded market and signal Interio’s evolution into a design-led, aspirational brand while still leaning on the trust of its parent, Godrej.
Interio by Godrej, executive vice president and business head, Swapneel Nagarkar said, “Our new identity is a powerful expression of modern India. The ‘Moments That Matter’ campaign shifts the lens from furniture as mere utility to pieces that help forge genuine connections.”
Created with Contract advertising, the campaign captures slice-of-life humour through a relatable family story, highlighting how furniture quietly shapes memories. Abhinav Kaushik of VML India called it “a delicate balance of modernity and warmth that few brands achieve.”
Backed by a Rs 50 crore integrated media plan, the campaign will run across TV, print, digital, outdoor and in-store touchpoints, with a prominent presence at the Asia cup 2025 as associate sponsor.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
