MAM
Indian Racing Festival Partners with Go Fish Entertainment
Mumbai – The Indian Racing Festival (IRF) is excited to announce its new strategic partnership with Go Fish Entertainment pvt. Ltd., a leading force in entertainment marketing. This collaboration marks a significant leap in enhancing the Indian Racing Festival brand presence through strategic celebrity partnerships and an extensive media campaign.
Go Fish Entertainment Pvt. Ltd. is a premier entertainment marketing agency from Mumbai, boasting nearly two decades of industry expertise. Renowned for its expertise in strategic partnerships and innovative campaigns, Go Fish excels in crafting impactful celebrity collaborations and media strategies. The company works with leading advertisers and celebrities, tailoring approaches to meet the diverse and dynamic demands of entertainment marketing. Go Fish Entertainment has played a pivotal role in strategizing, negotiating, and closing strategic celebrity partnerships for the Indian Racing Festival.
Notable figures such as John Abraham, Sourav Ganguly, and Arjun Kapoor have partnered with IRF to own teams: John Abraham as the owner of the Goa Aces, Sourav Ganguly as the owner of the Kolkata Royal Tigers, and Arjun Kapoor as the owner of the Speed Demons Delhi.
Go Fish Entertainment director Sajay Moolankodan expressed enthusiasm about the partnership: “We are thrilled to bring these celebrities into a strategic partnership with the Indian Racing Festival. Our goal was to align with celebrities who not only have a strong connection with the audience but also embody the spirit of motorsports. We believe these collaborations will enhance the Indian Racing Festival’s visibility and set a new benchmark in motorsports in India. We are excited to support Mr. Reddy’s vision for the Indian Racing festival and the growth of motorsports in the country.”
The Indian Racing Festival conceived by Racing Promotion pvt Ltd chairman Akhilesh Reddy added, “This partnership with Go Fish Entertainment represents a new era for the Indian Racing Festival. The addition of such esteemed celebrities will undoubtedly enhance the festival’s profile and appeal. What sets Go Fish apart is not only their ability to secure strategic celebrity partnerships but also their expertise in crafting well-planned media campaigns that elevate our brand, alongside other strategic media partnerships.”
Actor John Abraham shared: “Go Fish played a pivotal role in getting me on board with the Indian Racing Festival. They were relentless and very convincing. Their strategic approach in aligning me with the festival is truly commendable. I am thrilled to be part of this exciting journey with the Goa Aces team.”
Ex-Indian cricket captain Sourav Ganguly commented: “The Go Fish team was persistent and persuasive over time, demonstrating how this partnership would benefit everyone involved. Their dedication and strategic vision ultimately convinced me to join the Indian Racing Festival as the owner of the Kolkata Royal Tigers team.”
Actor Arjun Kapoor stated: “Their straightforward and transparent approach made the decision seamless. I am thrilled to be part of the Indian Racing Festival and can’t wait to see the campaign unfold.”
In addition to the strategic celebrity partnerships, Go Fish Entertainment is launching a comprehensive media campaign across TV and in-cinemas, ensuring a wide-reaching impact for the Indian Racing Festival.
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
