MAM
Indian Express urges youth to vote with ‘Black Ink on your Nail’ campaign
MUMBAI: Nothing says that elections are around the corner like media frenzy around it. This time on media is all geared up to educate the youth of the nation about election. Joining the bandwagon of do-gooders is Indian Express.
The campaign targeting the young voters of our country is designed to help the youth realise the importance of their right to vote and voice their choice in the upcoming general elections. The media group wants to make the youth proud of Black ink on your nail sign.
Designed to educate the new voter and the non-voter to realize the value of their vote and to also respect their own freedom in the truly democratic process, this two month long mammoth campaign will run across nine cities in India.
Aimed at educating youngsters about their right to choose their representative and the processes involved during elections, the campaign will attempt to engage them in a discussion about their problems and issues and motivate them to make a difference by casting their vote, says a company release.
The campaign is supported by corporate bigwigs, film personalities, social activists, sportspersons and celebrities from all walks of life. It will reinforce the necessity of the youth to participate in the upcoming elections by their various role models.
Giving the campaign a complete 360°, the media group has designed press, print, television, radio, outdoors and the Internet specific campaign that apart from with a series of ground promotions, adds the release. Probably taking a cue from the music channels, the promotions will cover colleges, universities, malls, multiplexes, parks, railway stations and clubs.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
