Brands
India Gate spices up Gujarat with bold OOH pulav campaign
Campaign targets core 25–55 audience with data-driven media planning
GUJARAT: India Gate, the flagship basmati rice brand of KRBL Limited, has partnered with WPP Media to execute a high-visibility out-of-home campaign supporting the launch of its new pulav variant across Gujarat.
The outdoor-led rollout spans Ahmedabad, Surat, Vadodara, Rajkot, Gandhidham, Navsari and Visnagar, reinforcing India Gate’s presence in a state with a strong affinity for pulav.
The campaign forms part of a broader integrated communication strategy across outdoor, television and digital platforms, aimed at delivering sustained visibility and high recall during the launch window.
A centrepiece of the activation is a large-format outdoor innovation on Sindhubhavan Road near Oxygen Park in Ahmedabad, along the busy stretch connecting SP Ring Road and SG Road. The installation features a larger-than-life steaming bowl of pulav, designed to visually convey aroma, freshness and flavour while dominating one of the city’s most trafficked corridors.
WPP Media anchored the plan in data-led site selection, using proprietary tools and audience impact measurement scores to identify high-density target locations. The strategy was further supported by Orbis to optimise reach and frequency within the core 25–55 age group over a short burst period. The campaign went live on 2 February, 2026 and runs until 20 February, 2026.
India Gate vice president – marketing and organised trade Kunal Sharma, said the integrated approach helped bring the product’s taste and aroma alive in a market that has a strong cultural connection with pulav.
WPP Media India head of media solutions Ajay Mehta, said the objective was to combine stopping power with cultural relevance, using outdoor as a high-impact anchor within an integrated media ecosystem.
Brands
Accor names Amit Malik VP people and culture for South Asia
Hospitality major taps HR veteran to drive talent and culture agenda
MUMBAI: Accor has appointed Amit Malik as vice president for people and culture in South Asia, strengthening its leadership bench as it scales operations across the region.
Malik will be part of the South Asia leadership team, overseeing the people, talent and culture agenda across India and neighbouring markets. His mandate includes building organisational capabilities, strengthening leadership pipelines and enhancing employee experience across Accor’s growing portfolio.
With more than two decades of experience, Malik brings a blend of human resources expertise and business leadership. His career spans multiple sectors and geographies, equipping him to support Accor’s evolving workforce needs in a dynamic hospitality market.
“We are pleased to welcome Amit to Accor,” said Accor chief executive officer, South Asia Ranju Alex. “His understanding of people strategy and strong business orientation will be instrumental in building a high-performance, purpose-led culture.”
Before joining Accor, Malik served as president for Japan, Asia Pacific and Australia at WadzPay. He also spent several years at Aviva Life Insurance India, where he held senior roles including chief people officer and later chief executive and managing director.
His earlier stints include leadership roles at Bank of America, Royal Bank of Scotland, American Express and GSK Consumer Healthcare, giving him a wide lens on organisational transformation and governance.
Accor’s latest leadership move reflects its focus on building a future-ready workforce as competition intensifies in the hospitality sector. With Malik at the helm of its people strategy, the company is betting on culture as a key driver of growth.
