Revenue jumps 28 per cent to Rs 3,152 crore as margins stay resilient
Limited edition menu runs till 5 July with premium basmati rice and 23 shahi spices
Campaign targets core 25–55 audience with data-driven media planning
The move will help Adani Wilmar strengthen its position in the rice business.
MUMBAI: Adani Wilmar Limited, the largest seller of edible oil brand Fortune in the country, announced the launch of Fortune Biryani Classic Basmati Rice. For all...