Ad Campaigns
India Gate Foods & Vidya Balan unite for Apne Vote Se No Compromise campaign
Mumbai: India Gate Foods announced its collaboration with esteemed actress Vidya Balan for the phase five of its on-going Elections campaign: Apne Vote Se No Compromise.
This impactful campaign aims to elevate societal awareness and encourage civic engagement. India Gate Foods, in its commitment to social responsibility, joined hands with influential personalities representing diverse spheres of society such as Tisca Chopra, Baba Sehgal, Gaurav Gera, Bhagyashree, Dalip Tahil and Shubham Gaur, to underscores the importance of voting as a cornerstone of responsible citizenship. The campaign’s message, Pehle Matdaan, Phir Araam (vote first, relax later), seeks to transform the perception of Election Day from a mere holiday to a day of significant civic duty.
Vidya Balan expressed her enthusiasm stating “I’m happy to be associated with this vital message, emphasizing the importance of exercising one’s right to vote. Being a firm believer of it, I’m glad to collaborate with India Gate Foods to help spread this crucial message to the public: Apne Vote Se No Compromise. “
The core message of this campaign resonates deeply with India Gate Food’s ethos of quality, integrity, and responsibility. India Gate urges citizens to make no compromise with their vote, emphasizing the pivotal role every individual plays in shaping the nation’s future. By instilling a sense of civic duty and encouraging active participation in the electoral process, India Gate Basmati Rice endeavors to foster a culture of responsible citizenship.
KRBL Ltd (India business) head of digital marketing & corporate communication Mitika Malhotra stated, “We are thrilled to embark on this journey alongside such esteemed personalities who share our commitment to social change. Through Apne Vote Se No Compromise, we aim to spark a significant shift in societal attitudes towards elections, empowering citizens to realize their vote’s influence in shaping the nation’s destiny.”
As India’s leading basmati rice brand, India Gate Foods takes immense pride in leveraging its platform to drive positive change and contribute to the nation’s progress. With this campaign, India Gate Foods reaffirms its unwavering dedication to fostering a more engaged, responsible, and participative democracy.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
