Ad Campaigns
India Gate Basmati Rice launches ‘Swaad Samriddhi Ka’ campaign
Mumbai: India Gate Basmati Rice’s parent company KRBL is expanding its reach in Maharashtra with a campaign titled ‘Swaad Samriddhi Ka’ or ‘Taste of Prosperity’. Maharashtra contributes 13 per cent to the basmati rice market, and India Gate aims to make its products a staple in the state’s households for everyday meals.
Known for special occasions, India Gate now seeks to cater to daily consumption, introducing basmati varieties like Gini 70, Mini 50, Tini 50, and Niki 40, ideal for local dishes like Varan Bhaat and Masale Bhaat. This expansion reflects the brand’s commitment to local tastes and making basmati part of daily diets.
The campaign centers around a young couple; the wife brings her husband’s favorite Varan Bhaat to his workplace, symbolizing family prosperity with India Gate Basmati Rice as the ‘Taste of Prosperity.’
To connect with Maharashtrian families, the campaign includes a culturally resonant film, targeting regions like Kolhapur, Pune, Sangli, Solapur, and Satara. With over 3,500 TV spots across major channels and digital amplification, particularly on YouTube with Marathi content, the brand aims for broad engagement.
“With India Gate Basmati Rice already being a market leader across India, we see Maharashtra as an essential region to fuel our growth. Maharashtra’s consumers are incredibly hardworking and dedicated to building prosperity for their families, a sentiment we deeply resonate with. Through our expanded portfolio and this heartfelt campaign, we aim to not only increase our brand’s familiarity but also nurture a deep-rooted connection with the families,” said KRBL AVP-marketing, MT&e-commerce, Kunal Sharma.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
