MAM
Incredible India tourism promo campaign draws to an end
NEW DELHI: The ministry of tourism and culture has taken another step in its endeavour to promote tourism in the country.
With an objective of positioning `India as unique and preferred destination for tourism’, the ministry had rolled out a `multi-million dollar’campaign titled “Incredible India” in Europe, Asia Pacific region, the Middle East and the US.
The three-month long advertising campaign, launched early this year, shows the numerous facets of India’s cultural heritage and geographical diversity. The campaign has been jointly funded by ministry and Experience India Society, which is an association of travel agents in India.
The print campaign has been created by Ogilvy & Mather, Delhi, while the television commercial has been created by Enterprise Nexus, Mumbai. The media account was handled by WPP Group’s Maximize India. In addition to this, Grey Interactive was briefed to work on the website (www.tourismofindia.com) and acquaint domestic and international travelers with the range of experiences offered through the use of ad banners.
“We have focused on the fact that India has plenty to offer. India is one country with thousands of places worth visiting. It’s a country which has beaches and snow, plenty of water bodies and roads. So it’s a country of tremendous contrast,” says Enterprise Nexus (Mumbai) executive director Anil Sanjeevan.
The television commercial is being aired in Asia Pacific and European countries on BBC, CNN and Discovery. In the US, the commercial is being aired on Travel Channel. CNN has also been chosen for Africa and Middle East.
For print, the renowned print publications in Europe and Asia Pacific such as Conde Naste traveler , Tutotourismo, Geo, Vogue,Tattler, Financial Times have been chosen while in the US, The New York Times is being used.
The ministry will measure the efficacy of this campaign through the hits on its web site and also feedback given to Indian tourism offices in 13 countries.
The spate of unpleasant incidents such as tension between India and Pakistan last year expectedly had its negative impact on the tourist arrivals in the country. The tourism sector continued to suffer as foreign arrivals declined by 7.2 per cent in 2002, following 4.2 per cent negative growth in the previous year.
MAM
Kate Rouch steps down as OpenAI Chief Marketing Officer
Marketing leader prioritises health after late-stage breast cancer diagnosis.
MUMBAI: When the toughest battle moves from the boardroom to the personal front, even the sharpest minds know it’s time to step back and focus on winning the most important fight of all. Kate Rouch, chief marketing officer at OpenAI, has announced she is stepping down from her role to focus on recovery following a diagnosis of late-stage breast cancer.
In a heartfelt LinkedIn post, Rouch revealed she was diagnosed around a year and a half ago, shortly after taking on the CMO position. Despite undergoing intensive treatment, she continued to lead the company’s marketing function through what she described as one of the most challenging periods of her career.
She explained that while she remained deeply committed to her role and team, she had reached a point where prioritising her health and recovery had become essential. Rouch called the decision difficult, noting it required acknowledging personal limits and shifting priorities. She reflected that the experience had reshaped her understanding of courage not always about pushing harder, but sometimes about stepping back to focus on long-term wellbeing, family and sustainability.
Rouch expressed gratitude to her team and colleagues for their support. She mentioned that Gary will step in to help lead the function and recruit a successor. She plans to support the transition and remains open to returning in a different capacity in the future, depending on her health.
Prior to joining OpenAI, Rouch served as the first chief marketing officer at Coinbase and spent over a decade at Meta, where she was vice president and global head of brand and product marketing.
She also thanked well-wishers for their messages and shared that stories from fellow survivors had a meaningful impact during her treatment journey.
In the high-stakes world of tech marketing, Kate Rouch has always been known for her strategic brilliance. Now, she is showing a different kind of strength, one that reminds us that even the most driven leaders sometimes need to pause, heal, and come back stronger when the time is right. Wishing her a full and steady recovery.
