MAM
IMTMA ups M&M spends by 10% for IMTEX 2011
BANGALORE: The Indian Machine Tool Manufacturers Association (IMTMA) will be spending around Rs.27.5 million towards media and marketing spends for the 15th edition of its flagship event, IMTEX 2011.
Last year IMTMA spent around Rs.25 million, said sources at IMTMA.
IMTEX is an international exhibition on metal-cutting machine tools and manufacturing solutions.
The spends include radio jingles, television ads on TV18 group of channels, NDTV and Suvarana 24×4, print ads, email pushes, online spends and SMS to people in its database asking them to visit IMTEX 2011.
IMTMA has created a 20 second TVC based on clippings of past exhibitions with the help of a local Bangalore producer. Media buying is through Madison Media. The association expects around 100,000 visitors to the exhibition, up by 20,000 from the last edition’s 80,000 visitors at the same venue.
IMTEX 2011 will be held between January 20 and January 26 at IMTMA’s own state-of-the-art exhibition facility – Bangalore International Exhibition Centre (BIEC) on Tumkur Road, Bangalore.
The 13th edition of IMTMA’s exhibition TOOLTECH – 2011 will also be held concurrently at the same venue. Spread across 40,000 square metres, the exhibition will feature over 800 exhibitors and 750 machines with a total value of Rs 14 billion. Exhibitors from across 23 countries including India will be participating in the exhibition this year.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
