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Impact Guru offers free limited fundraising for NGOs
MUMBAI: Crowdfunding platform ImpactGuru.com is celebrating its third anniversary with the Impact Month Challenge for NGOs. This campaign will help the nonprofit community by offering their platform and services without applying their fees, thanks to the generosity of an anonymous donor who has agreed to cover the costs.
Impact Guru has already began enrolling for the challenge and estimates a participation of over 200 NGOs. Among those already registered are Teach For India, CRY, Oxfam, Salaam Balak, Care India, Beti Foundation, Hope Foundation, Global Vision and many others.
As per this first-of-its-kind challenge, all fees (platform fee, transaction fee + taxes) will be waived for all Indian NGOs that raise a minimum of Rs.50,000 in the given period from 20 unique donors on their platform.
However, the benefits for NGOs that take up this challenge go far beyond free fundraising. The crowdfunding platform is offering all its value added services like a dedicated relationship manager for every NGO, free webinar sessions to help guide NGOs about effective crowdfunding, guiding them through a quick due diligence process to start receiving international funds, and free use of its mobile-friendly crowdfunding platform.
Moreover, Impact Guru’s strategic partnership with the non-profit global crowdfunding platform, GlobalGiving, allows NGOs to attract more funds from US/UK donors by offering local tax benefits on their donations.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
