Ad Campaigns
Godrej redefines ABCD on Children’s Day
Mumbai: Godrej Group has launched a new campaign for Children’s Day that redefines all 26 letters of English. The new-age ABC song was released on the group’s social media pages.
Sung in the same tune as the traditional ABC, it makes the learning process easy and catchy. The song aims to help little ones grow and live better, thereby promoting a society and nation that thrive. The song aspires to help raise the children to be genuine, well-aware, and streetwise individuals who learned facts and values early in their lives.
With a vision of replacing the traditional ABC with the new-age ABC, Godrej Group has tied up with Teach For India for an on-ground partnership. They will be posting the video on their social media handles as well as sharing it with their fellows, who will make videos/reels of them reciting this new ABCD song. Going forward, we will be approaching more schools and the Educational Board of India to include ABC in the pre-school curriculum.
Speaking on the launch of the new ABC song, Godrej Group executive director and chief brand officer Tanya Dubash said, “It is imperative that children learn and inculcate the right attitudes and habits at a tender age. Since Children’s Day is extra special for us at Godrej, we thought of gifting our kids with a song that will help them become better individuals tomorrow, even as they learn the basics of the alphabet. The new ABC song will therefore be an appropriate introduction to learning for the children of today.”
Speaking about the partnership, Teach For India CEO and founder trustee Shaheen Mistri added, “At Teach For India, we keep children at the centre of everything that we do. We want every child to reach their truest potential by giving them access to an excellent, reimagined education. With the new-age ABCDs, we can start to sow the seeds of what children can truly imagine for themselves, for others, and for India.”
Creativeland Asia co-founder and creative vice chairman Anu Joseph said, “With so many things changing around us over the last couple of years, we thought kids should have a new set of things to remember and learn. Therefore, this new-age ABC song.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
