MAM
Immersive and branded experiences in commercial interior design and build
Mumbai: In the ever-evolving world of commercial interior design and build, creating immersive and branded experiences has become a key focus for businesses aiming to captivate their target audiences. The design of a physical space is more than just aesthetics; it is a strategic tool that can shape the way customers perceive and interact with a brand. From retail stores to hospitality establishments, the integration of immersive and branded experiences in interior design is gaining momentum as companies seek to create memorable and engaging environments.
Immersive experiences in commercial interior design involve engaging multiple senses to create a fully immersive environment that transports visitors to a different world. This is achieved through the thoughtful use of lighting, sound, texture, and technology to create a cohesive and captivating space. By immersing customers in a unique environment, businesses can leave a lasting impression and differentiate themselves from competitors.
One of the key aspects of creating immersive experiences in commercial interior design is storytelling. By weaving a narrative throughout the space, businesses can engage customers on an emotional level and create a connection that goes beyond just the products or services being offered. Whether it’s through the use of visual displays, interactive exhibits, or thematic elements, storytelling plays a crucial role in shaping the overall experience and guiding customers through a memorable journey.
Another important element of immersive experiences in commercial interior design is the strategic use of technology. From interactive displays to augmented reality features, technology plays a vital role in enhancing the overall experience and creating a sense of wonder and excitement. By incorporating cutting-edge technology into the design of a space, businesses can create interactive elements that engage customers and provide them with a truly immersive experience.
In addition to creating immersive environments, businesses are also focusing on developing branded experiences that align with their identity and values. Branded experiences in commercial interior design involve translating a company’s brand identity into physical space, creating a cohesive and consistent brand experience for customers. From the color palette to the choice of materials, every design element is carefully curated to reflect the brand’s personality and values.
Branded experiences also extend beyond just the visual aesthetics of a space; they encompass every touchpoint that customers encounter, from the moment they step foot in the door to the checkout process. By creating a seamless and cohesive experience that reinforces the brand at every turn, businesses can build trust and loyalty with customers and create a strong brand presence in the market.
One industry that has embraced immersive and branded experiences in commercial interior design is the retail sector. Retailers are increasingly investing in creating immersive environments that offer customers a unique and memorable shopping experience. From flagship stores to pop-up shops, retailers are using innovative design elements to create spaces that engage customers and drive sales.
For example, flagship stores often feature interactive displays, personalized experiences, and exclusive product offerings that create a sense of exclusivity and excitement. By creating an immersive environment that resonates with customers and aligns with the brand’s values, retailers can enhance the overall shopping experience and leave a lasting impression on customers.
In conclusion, immersive and branded experiences in commercial interior design and build are becoming increasingly important as businesses seek to create memorable and engaging environments that resonate with customers. By creating immersive environments that engage multiple senses and tell a compelling story, businesses can differentiate themselves from competitors and build strong brand loyalty. Through the strategic use of technology and a focus on creating cohesive brand experiences, businesses can transform their physical spaces into powerful tools for brand building and customer engagements.
The article has been authored by Flipspaces founder & CEO Kunal Sharma.
Brands
Domino’s Q1 profit falls 6.6 per cent, announces $1 billion buyback
Sales rise 3.4 per cent as pizza giant balances growth and shareholder returns
NEW YORK: Domino’s reported a mixed start to 2026, with first-quarter net income slipping even as global sales and store expansion held steady. The company also announced a fresh $1 billion share buyback, underlining its continued focus on shareholder returns.
Global retail sales rose 3.4 per cent on a constant-currency basis to $4.74 billion. The US remained a key growth engine, with same-store sales inching up 0.9 per cent, supported by a 1.5 per cent rise at company-owned outlets.
International markets, however, painted a more uneven picture. While Domino’s added 161 net new stores overseas during the quarter, international same-store sales declined 0.4 per cent. Overall revenues still climbed 3.5 per cent to $1.15 billion, driven by higher supply chain revenues and a 2.6 per cent increase in food basket pricing for franchisees.
On the profitability front, net income fell 6.6 per cent to $139.8 million, compared to $149.7 million a year earlier. Diluted earnings per share dropped to $4.13 from $4.33. The decline was largely attributed to a $30 million unfavourable swing in unrealised gains linked to its investment in DPC Dash Ltd.
Despite this, operational performance showed resilience. Income from operations rose 9.6 per cent to $230.4 million, supported in part by a $7.8 million pre-tax gain from the sale of a corporate aircraft.
Domino’s footprint continued to expand, with the company ending the quarter at 22,322 stores across more than 90 markets. In the US, digital orders remained dominant, accounting for over 85 per cent of retail sales in 2025.
The company also maintained its dividend payout, declaring $1.99 per share, payable on 30 June 2026. After repurchasing $75.1 million worth of stock during the quarter, the new authorisation lifts the total available for buybacks to $1.29 billion.
Domino’s chief executive officer Russell Weiner said the company’s scale and store-level economics position it well to capture further market share in 2026, even as competition intensifies.
As Domino’s leans into expansion and capital returns, the latest results show a business managing short-term pressures while keeping its long-term growth strategy firmly in play.
