Ad Campaigns
Imagine by Ample gamifies iphone 17 pre-bookings with ‘Imagine More’
MUMBAI: Booking a phone just got an upgrade. Imagine by Ample has shaken up India’s premium retail market with its “Imagine More” campaign: a gamified, consumer-first approach to iphone 17 pre-bookings that promises more than just a transaction.
Conceptualised by creative agency Schbang, the campaign cuts through the usual clutter of offers and queues by focusing on “more offers, more rewards, more experiences.” At the heart of the innovation lies the ‘More Portal’: a seven-day gamified Whatsapp journey that keeps customers engaged from pre-booking to delivery, with surprises, rewards, and interactive touchpoints along the way.
Ample Group, chief marketing officer, Neha Jindal explained, “With the iphone 17, we’ve gone beyond convenience to create a first-of-its-kind platform that makes the journey fun, engaging, and rewarding. At Imagine, Apple fans don’t just upgrade, they celebrate.”
Backed by 36 micro-influencers, eight city-specific PR rollouts, and regional storytelling in Tamil, Malayalam, and Bangalore-centric activations, the campaign ensures Apple enthusiasts across India feel both excited and included.
“This launch was never about just enabling pre-bookings,” said Schbang’s Vrinda Bajaj. “It was about crafting an experience that built anticipation at every step, so Apple fans felt celebrated, not just serviced.”
With 47 stores across south India and a strong digital footprint, Imagine by Ample has already cemented itself as one of India’s leading Apple-exclusive retailers. By transforming a routine pre-order process into an immersive, gamified journey, it has now raised the bar for how brands can create loyalty and excitement in a crowded market.
In short, Imagine isn’t just selling iphones, it’s selling the thrill of the wait.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
