Ad Campaigns
Illuminate Indian artisans’ lives with The Body Shop this festive season
Mumbai: For nearly five decades, The Body Shop has been synonymous with ethical gifting. Their gifts aren’t just presents, they’re a symbol of hope. Enriched with ingredients or packaging from their community fair trade partners, these gifts embody the spirit of giving. With every purchase, you’re not just celebrating with your loved ones, you’re extending your love to communities worldwide.
To make this festive season even more special, The Body Shop India introduced bespoke recycled cotton gift pouches, that customers can fill in with the treats they love. These pouches are skilfully crafted by Teddy Exports, The Body Shop’s first community fair trade partner in India, and each one carries the uplifting stories of the incredible women working there. Teddy Exports not only provides a fair income but also meaningful employment to over 600 individuals, such as artisan Mrs Murugeswari, who has been able to provide educational support for her children, or Mrs Kasthuri, who has been able to receive training in tailoring in a supportive environment.
Teddy Exports operations coordinator Tara Murphy said, “At Teddy Exports, we are immensely proud to have worked with The Body Shop for over 35 years. Our artisans work diligently to produce these recycled cotton gift pouches that hold the essence of festive joy. Together with The Body Shop, we are not just crafting pouches, we are crafting a brighter, more hopeful future for all.”
The ‘Spark a Change’ campaign is complemented by a new film, featuring the skilled women of Teddy Export handcrafting the vibrant festive gift pouches, specially commissioned by The Body Shop India for this festive season.
The Body Shop VP of marketing e-commerce & product, Asia South Harmeet Singh said “As we share this video with the world, we want you to feel the heartbeat of The Body Shop. ‘Spark A Change is an emotional and inspiring journey for us. It’s about the connections we make, the lives we touch, and the positive change we help create together.’
To help ignite further change, The Body Shop India also launched a donation campaign, inviting customers to make an impact with every purchase by contributing multiples of 10 rupees until end of 2023 to support Teddy Trust’s pioneering projects.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
