Brands
Ikea to invest another round of investment in India.
Mumbai: According to the PTI report, one of the world’s leading furniture retailers Ikea is looking at the next round of investment in India after exhausting its commitment of 10500 crore when it entered the country 10 years back according to a statement made by the company’s India CEO Susanne Pulverer.
The company started its retail operations in India with the store opening in Hyderabad in August 2018. The company is planning to set up new projects in Delhi NCR in 2025 and will complete its investment in 10 years.
“This first investment that we committed is booked with the projects in NCR. So with that, we have exhausted the ₹10,500 crore and we are looking at the next level of investment to further build IKEA’s presence in India, expand volumes, and increase sourcing. So that is in the plan making and we will announce more when we are ready.The plans are being formulated, and we will make announcements when ready,” Pulverer told PTI.
In 2013, the government approved a Rs 10500 crore FDI ( Foreign Direct Investment) proposal by Ikea to set up new stores with allied infrastructure in these 10 years. Currently, 100 per cent FDI is permissible in retail trading.
Ikea currently has stores in Hyderabad, Mumbai, and Bengaluru.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
