MAM
Ignitee Digital bags Delhi Duty Free digital mandate
MUMBAI: Duty free retail operator Delhi Duty Free has appointed Ignitee Digital to manage their social media campaigns and digital communication.
Through this association the retailer seeks to leverage the digital platform and build a unique brand image.
Ignitee will manage not only its consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.
Delhi Duty Free had increased its engagement on Facebook and Twitter since last year aims to cement its online presence to inform, educate and influence consumers’ buying behaviour.
Ignitee Digital Services CEO Atul Hegde said, “We are extremely excited to create a 360 degree digital experience for Delhi Duty Free. Being India’s largest Duty free shop, we are very thrilled to leverage this opportunity and create many innovations and help create a distinct image of the brand in the minds of consumers and also bring many ‘firsts’ in this space for our category!”
Delhi Duty Free head of marketing Abhijit Das said, “Being the single largest duty free retail operator in India, Delhi Duty Free looks at introducing its one-of a kind products to the audience and give them a chance to interact and engage with the brand on the digital and social media platforms. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand grow.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
