MAM
Ignitee appoints Ranjoy Dey as COO
MUMBAI: Ignitee Digital Services, a digital marketing and media agency, has appointed Ranjoy Dey as the chief operating officer.
Based in Ignitee’s Gurgaon office, Dey will be managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai.
He will be responsible to lead all aspects of marketing and operations for Ignitee, aligning the marketing strategy and brand positioning for the company’s growth in the evolving digital advertising industry.
Dey will report to Ignitee CEO Atul Hegde.
Hegde said, “Ranjoy joins Ignitee as we continue to expand, and offer our best practices to customers. We are very focused on bringing great value across our digital products and solutions, and Ranjoy’s appointment is central in helping us to achieve this. With his vast experience in successfully creating and delivering interactive marketing solutions and effectively managing diverse resources, he is the ideal person to help us achieve our growth goals and country-wide consolidation.”
Dey added, “I am excited to take up this role as the growth driver for Ignitee. Ignitee has been doing some amazing work for their clients and the time is right to expand the business when clients are looking at differentiated marketing solutions while enhancing their digital footprint.”
Dey brings in over 18 years of experience in sales and marketing. His last stint was with Publicis Groupe’s Digitas India as SVP. He has handled clients like Nestle, Reckitt Benckiser, ITC, Samsung, Audi, Volkswagen, Dabur, Axis Bank and JK Tyres at Digitas India. Prior to joining Digitas India, he had also taken up roles to set up and lead e-Marketing and CRM functions from scratch in IT and eLearning companies.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
