MAM
IDBI event face Tendulkar donates 100 pairs of shoes
MUMBAI: Over 15k enthusiastic runners are expected to line up on race day on 20 August of IDBI Federal Life Insurance Mumbai Half Marathon’s second edition.
Runners will soak in the architectural delights of “aamchi Mumbai,” as they chart the course along the famed majestic structures of South Mumbai. The run will be flagged off by face of the event, Mumbai’s Sachin Tendulkar from Kala Ghoda on Sunday.
IDBI also announced their support for an initiative in donating shoes. Footwear, being an essential requirement for any runner, IDBI, in partnership with the Mumbai Road Runners, will provide running shoes to talented runners in need of footwear. Tendulkar kick-started the initiative by donating running shoes to five runners. He also donated 100 pairs of shoes on behalf of himself and his family to Green Soles with an aim to provide basic footwear to the underprivileged sections of the society.
The registrations date has been extended until 30 July, 2017. The Expo will be open at Mumbai University, Kalina Campus in Santacruz from 18 August to 19 August where participants can come to collect their bibs and running kits.
IDBI Federal Life Insurance CEO Vighnesh Shahane said, “We wanted to create a journey for these enthusiasts; and today we have marathons in four major cities in India, namely Mumbai, New Delhi, Kochi, Kolkata, and are delighted to see more and more people being conscious of their health and fitness.”
Tendulkar said “It’s not the pace, but the participation that is important and that makes one a true champion. I envision a fitter tomorrow for India.”
Race director Nagaraj Adiga said, “It’s not only about the race day, the preparation begins five months earlier. We start with the Inaugural run, and this year we had more than 3000 participants, followed by four training runs which had a marvellous turn-out with registrations closing on the first day itself. The response we received for the 24-hour stadium run was fantastic; there were 100 teams, with 60 people running for 24 hours. Mumbai runners have always given a great response to the marathon, this year as registrations have crossed the 20,000 mark.”
Rising living costs, longer financial responsibilities, and changing household structures are reshaping how Indian families plan for long-term financial security. In this shifting environment, life insurance is increasingly being viewed as a core part of structured financial planning rather than an optional protection tool.
Securing Your Family’s Finances with Life Insurance
Life insurance plays a role in family financial planning by supporting income continuity and long‑term financial responsibilities in the event of an unexpected loss. With this coverage amount, the family can continue to maintain their daily needs, fund children’s education, repay debts, and meet other financial obligations.
Beyond basic financial protection, life insurance has expanded to support long‑term planning objectives, helping families manage education costs, liabilities, and continuity of income.
Retirement Benefits with Life Insurance
As India’s workforce becomes more conscious of post‑retirement income security, life insurance is increasingly linked with retirement planning. Regular income options integrated into insurance products are being viewed to reduce dependence on external support systems later in life.
Save your Income Tax with Life Insurance
Tax efficiency remains one of the reasons families factor life insurance into financial planning, as it continues to be recognised under prevailing tax provisions as a long‑term savings and protection tool.
Policy Flexibility and Early Adoption Trends
Early adoption and flexible policy design have also contributed to growing relevance, as insurers respond to broader financial planning needs across different life stages.
How Life Insurance is Evolving for Family Financial Planning
- Easier Digital Access
Purchasing a life insurance policy no longer involves loads of paperwork, multiple visits to the insurance office, etc. With online options, purchasing and managing life insurance policies has become much easier.
You can compare various insurance plans online, get instant quotes for premiums, opt for paperless documentation, and avail of faster claim settlements. This also helps maintain transparency among policyholders.
- Growing Popularity of Term Insurance
Term insurance plans are becoming more popular because of their high coverage and affordability. This shift reflects a growing preference for high‑coverage, cost‑efficient protection aligned with practical family responsibilities.
- Focus on Long-term Family Goals
As financial planning becomes more structured and long‑term in nature, life insurance is increasingly viewed as foundational rather than supplementary. Its role in addressing income continuity, long‑term obligations, and evolving family needs explains why relevance continues to grow in today’s planning conversations.
