Focus is on sports marketing to build its appeal with the new generation of consumers.
MUMBAI: Over 15k enthusiastic runners are expected to line up on race day on 20 August of IDBI Federal Life Insurance Mumbai Half Marathon’s second edition....
MUMBAI: IDBI Group has retained Maxus India as its media partner and assigned Mudra Max the Outdoor, below the line (BTL), direct and digital duties. Maxus...
MUMBAI: Zee Business has been conferred the ABCI award for its popular automobile show Wheelocity. The 46th Awards Night of the Association of Business Communicators of...
MUMBAI: Institutional finance is beginning to flow in to fund Indian movies. IDBI, for instance, has sanctioned Rs 5.5 billion on a cumulative basis over the...
