MAM
iCubesWire expands operations to London
MUMBAI: iCubesWire, India’s one of the leading performance marketing networks, full-service digital agency, and a product development organisation has announced the amplification of their services by extending the operations to London. The office in London will mark their noteworthy entry in the foreign market, post a successful continuity in the Indian sub-continent with the head-office in Gurgaon and branches in Mumbai & Bengaluru.
The expansion targets the diverse flourishing markets and aims to cater to the brands that have a robust presence in the international markets which are looking for state-of-the-art digital innovative solutions.
iCubesWire, with its PAN India presence has a thriving list of brands in its kitty like Amazon, Paytm, Central Park, R K Marble, Konica Minolta, Axis Bank, Kotak Mahindra Bank, MakeMyTrip, Printronix, Myntra, to name a few. With an enthusiastic team of 100+ employees working across geographies, they have experienced a pattern of phenomenal growth. Besides performance marketing & agency domain, iCubesWire has also forayed into technology vertical with Instatalk – an AI enabled digital innovation, which facilitates two-way communication instantly, and Delta – a one-of-a-kind Unified Digital Suite for A to Z digital marketing requirements.
The integration of Instatalk & Delta has proven beneficial for the brands and the customers in India, and iCubesWire plans to see similar results in the market overseas. The unified digital technologies, performance marketing, digital media marketing and social media marketing will impart 360-degree solutions to the brands for a notch-higher presence in the digital domain.
Expressing excitement over the expansion, iCubesWire, CEO and Founder, Sahil Chopra said, “We are glad to begin our journey into the global market with London, the business hub of the world. It is a moment of great pride that we are now venturing into the international market after operating successfully in the Indian sub-continent for nearly a decade. We are ready to take up new challenges and opportunities that will come our way and are keen to leave lasting impressions with our remarkable strategies. We are aware that the acceptance and inhibitions of the brands and customers might vary from India and thus, we are eager to widen our horizons.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
