Ad Campaigns
ICICI Bank strengthens support for senior citizens in West Bengal
Mumbai: ICICI Bank has announced a range of initiatives to make banking more convenient to its senior citizen customers in West Bengal. As part of this programme, the bank has set up desks with relationship managers dedicated to service senior citizens at all branches in the state. The desks offer personalised assistance to senior citizens for various banking requirements including providing form 15H, life certificate, fixed deposits and interest certificate. In case the senior citizens want to avail of these services from the convenience of their home, they can do so digitally on the bank’s retail banking application, iMobile Pay. Additionally, the bank has made banking services available at the doorstep of senior citizens to provide improved convenience to them throughout the state.
In order to promote these initiatives, the Bank has launched a comprehensive ad campaign titled, ‘Moner Moton Banking’ featuring Prosenjit Chatterjee and Sabyasachi Chakraborty, two renowned actors in West Bengal. The campaign was aired on popular Bengali news and entertainment channels and was supported by outdoor advertising across premium locations in the state.
Further, ICICI Bank aims to celebrate rich cultural heritage of the state through the launch of Tarar Khonje’, a talent search exclusively for residents of West Bengal and NRIs above 50 years of age. This initiative is a part of the Bank’s overall focus to serve the senior citizens in the state. The talent search encompasses various categories including dancing, singing, poetry recitation, playing musical instruments, stand-up comedy and photography. The interested participants can submit their entries on the talent search’s official website www.tararkhonje.com.
To ensure maximum participation from senior citizens, the talent search has reached out to over 60 housing societies including esteemed old age homes like Snehodiya and Swapnobhor.
ICICI Bank state head- West Bengal and North East Akash Raghav said, “We have undertaken multi-pronged steps to enhance hassle-free, seamless and convenient banking experience to the senior citizens in West Bengal as part of our aim to become their preferred bank of choice. We have also launched ‘Tarar Khonje’ which offers an opportunity to the residents and NRIs of the state who are above 50 years to showcase their talent. With over 5,000 registrations in just a few weeks, this initiative has garnered significant interest and participation. Through this campaign, our aim is to celebrate the artistic and cultural prowess of Bengal’s talented residents.”
The winners of the talent search will be rewarded with an opportunity to appear on television with the actor Prosenjit Chatterjee, fondly called Bumba Da.
ICICI Bank currently operates a vast network of nearly 300 branches and over 510 ATMs and cash recycling machines (CRMs) in West Bengal.
ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centers, internet banking (www.icicibank.com), and mobile banking.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
