MAM
ICICI Bank and Kingfisher Airlines launch co-branded credit card
BANGALORE: Kingfisher Airlines has entered into an agreement with ICICI Bank to create a co-branded credit card that will allow its members a host of privileges and would also serve as an incentive to become loyal travelers of Kingfisher Airlines.
The target consumer for Kingfisher Airlines is the frequent-flying corporate traveler who seeks delight out of his flying experience. The Airline’s offering is in line with the expectations of the globally aligned Indian who has high propensity to spend. This consumer is also the right potential target for ICICI Bank’s premium credit card offerings and hence the fit between the two brands is strategically sound, claims an official release.
The credit card is being launched on the VISA platform and in addition to the standard Gold credit card benefits, customized features will be available to every cardholder. The special features include privileged access to lounges & restaurants, with free refreshments, at domestic airports, access to almost 180 golf clubs in India through special tie-ups and special packages for Golf Holidays across the world.
Credit card holders will also be eligible for special invitations for premium lifestyle shows and events like fashion shows, movie premieres etc. Another feature that is available for the members of the ICICI Bank-Kingfisher Airlines credit card is a 24×7 Concierge service that gives the card holder personalized assistance across various cities in India with services ranging from car rentals to city guides and more, the release adds.
Kingfisher Airlines would also recognise and offer incentives to its loyal consumers through a variety of benefits on the same co-branded credit card.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
