MAM
ICC scouts for official spirits partner for World Cup 2015
MUMBAI: The International Cricket Council (ICC) is inviting alcohol companies to submit proposals to become the official spirits partner of the ICC Cricket World Cup 2015 in Australia and New Zealand.
The successful applicant will receive marketing rights and benefits that will enable it to use valuable ICC intellectual property in association with its spirits brands. In addition to having the right to sell products through retail channels using the exclusive ICC Cricket World Cup 2015 event logo, the successful applicant will also supply product at all 14 venues of the event.
ICC GM commercial Campbell Jamieson said in a statement: “Responsible consumption of alcoholic spirits while watching sport has long been a part of the culture of Australia and New Zealand. The opportunity to become the official spirits partner of ICC is a valuable marketing and business opportunity for any spirits brand.”
The ICC is seeking companies with a proven track record in running national sponsorship marketing programs and supplying product at major sporting events, as well as sufficient human and financial resources to leverage the promotional opportunity.
“Proposals should clearly set out how the company will leverage the marketing rights granted to them to maximise association with ICC and enhance the status of this prestigious global sporting event,” Jamieson added.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
