MAM
ICC invites breweries to partner with them for World Cup 2015
MUMBAI: The pitch is open for the brewing companies for the International Cricket Council (ICC) World Cup 2015. The Council is inviting brewing companies to submit proposals to become the Official Beer Partner of the ICC Cricket World Cup 2015 in Australia and New Zealand.
The brewery that gets the partnership can avail a lot of provisions — it will receive a raft of rights and benefits that will enable it to use valuable ICC intellectual property in association with its beer brand(s); it will also have the right to sell products containing the exclusive ICC Cricket World Cup 2015 event logo, and will also have the right and obligation to supply beer at all 14 venues of the event.
But to be on board to avail all this and more, the company should have a proven track record. The Council is seeking companies that have dealt in large scale sports sponsorship and marketing programs, the supply of beer at major sporting events, and a sound understanding of the Australian and New Zealand markets, as well as sufficient human and financial resources to leverage the promotional opportunity.
ICC General Manager – Commercial Campbell Jamieson said in a release: “Being the Official Beer Partner of ICC is a much bigger opportunity than just being an exclusive supplier of beer to the 49 matches of the ICC Cricket World Cup 2015. This will be an attractive marketing and business opportunity for any brewing company, and hopefully the seed of a longer term relationship with ICC. We expect to receive high quality proposals from brewing companies that will both leverage the marketing and media rights package to maximize association with this prestigious global sporting event, and to provide a great product to the spectators in the stands.”
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Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
