MAM
ICC calls for marketing and PR proposals for Men’s T20 World Cup 2021
NEW DELHI: The International Cricket Council (ICC) is inviting proposals to create, develop and implement an integrated marketing and PR campaign to drive global awareness of the ICC Men’s T20 World Cup 2021, scheduled to be held in India during October-November next year.
Interested agencies can send in their requests for proposals before 30 November 2020.
The council stated in a memo, “Applicants must be experienced Advertising, Marketing and PR agencies who have a proven track record of developing successful, innovative and engaging consumer campaigns for world-class sporting events or other global events of note. Expressions of interest are sought only from organisations who have the appropriate logistical and infrastructure competence, resources and financial capability to deliver the campaign to a world-class standard.”
The ICC will issue the RFP document on Monday, 7 December 2020, subject to the prior receipt of a signed non-disclosure agreement. Applicants will be given an opportunity to submit clarification questions relating to the RFP until Monday, 21 December 2020.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
