MAM
IBM to continue sponsoring CNN’s broadband video service
MUMBAI: News broadcaster CNN’s online broadband video has attracted more than four million page views in Asia since its launch.
This has prompted IBM to continue a sponsorship deal for the free video news service.The IBM sponsorship includes promotional banners throughout CNN.com, 30-second video creative prior to content, 30-second lead out creative and a call-to-action banner under the video screen.
CNN ad sales Asia Pacific VP William Hsu said, “We are delighted that our latest CNN technology offering has received such an enthusiastic response from users and our partner, IBM, and we’re expecting even more success in the future.”
CNN says that the IBM video creatives illustrate the intelligent advertising behind the deal as they all correspond to the platform on which the campaign is delivered. All feature characters seeking solutions to a variety of questions and issues, presented with a humorous twist, that are then resolved by the IBM helpdesk.
The broadband service includes a browse video function which allows users to organise, browse and sort through videos via a number of different criteria so they can quickly focus on content they wish to see. Top Video features clips on the day’s biggest stories as well as Picks which serves up video that CNN editors think are the most interesting video clips.
The wide-screen format video content provided by CNN, available at edition.cnn.com/video/, features the most popular news stories of the day across 14 categories including top stories, US, world, politics, business, sports, entertainment and more.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
