Ad Campaigns
IAA to raise awareness about Autism
Mumbai: As a part of its ongoing effort to use creativity for good, the India Chapter of the International Advertising Association (IAA) is calling for entries for a creative campaign to raise awareness about Autism.
IAA president Avinash Pandey said, “We had announced this at the Olive Crown Awards, and are now ready to receive creative campaigns to further this good cause. The campaigns will be judged by a distinguished jury of creative experts and the winner will be awarded on the grand IndIAA Awards stage in August. We will produce the winning campaign and run it across the media as we always have. I appreciate the creative support we have received for the call-for-entries campaign from Vallabh Yeolkar Senior Creative Director Madison Loop.”
IAA has always believed that what is good, is good for business and has created campaigns on different causes like elder care, anti-voter apathy, against domestic violence and to raise money to combat natural disasters like Cyclone Amphan and the floods in Kerala.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
