MAM
IAA extends Olive Crown brand to raise awareness on soil degradation
Mumbai: The India chapter of the International Advertising Association (IAA) has extended its Olive Crown brand to raise awareness about the global cause to save our planet Earth from soil degradation. As a part of this initiative, the twelve-years strong brand will support the global ‘Save Soil’ movement being launched by the Isha Foundation.
The industry body released five hard-hitting creatives created by Madison BMB for the ‘Call for Entries’ campaign that emphasises the urgency of the issue, even as it invited entries for a ‘compelling 360-degree campaign to save the soil and our future.’
“The Olive Crown Awards have been hailed and accepted as the gold standard in an area where sustainability and creativity converge. The IAA has decided to extend the Olive Crown brand and take up urgent issues relevant to the environment,” said IAA president Megha Tata. “As a part of this, we are supporting the global Save Soil movement being launched by Isha Foundation. I am happy that the Asian Federation of Advertising Associations (AFAA) is also on board with us in amplifying this important message.”
“In life, what possibly tends to be taken for granted the most, are things like soil. You never think of it as a finite resource. While most other resources get replenished from time to time, the amount of fertile soil in the world is getting depleted,” remarked Madison BMB CEO and chief creative officer Raj Nair. “This is happening at such a rapid rate that it needs to be addressed on a yesterday basis. And that’s something that the advertising community truly understands: that the deadline was yesterday. So, the invitation is for agencies or individual teams to come forward with their compelling communication ideas to highlight the issue.”
“This is a little-known but huge global problem. Topsoil erosion and the depressing food production arising out of that concern us all,” commented said AFAA chairman Srinivasan Swamy. “AFAA is happy that IAA is taking up this important communication need and we are happy to be part of it. AFAA has been associated with the Olive Crown Awards for many years and the response to the awards from across Asia has been good. I am sure AFAA members will step up and send good entries for this issue as well.”
Olive Crown committee chairperson Pradeep Dwivedi added, “We are reaching out to our creative community and appealing to them to create a truly effective campaign that will be judged by an elite jury. The winning entry will be awarded on our Olive Crown awards night and will also be run across pan-Asian media. This new campaign to be awarded is a great addition to our annual Olive Crown Awards.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
