MAM
IAA Debate: Will mobile take over TV as primary screen three years from now?
MUMBAI: With mobile proliferation in the country and the advent of 4G, the big question remains whether mobile will be the primary screen for news and entertainment in India in three to four years from now?
At Melt 2015, the Indian Advertising Association (IAA) organised a riveting debate on the same with a panel comprising Times Now editor in chief Arnab Goswami and The Hindu MD and CEO Rajiv Lochan, who teamed up to debate against the motion, whereas Madison Media group CEO Vikram Sakhuja and The Quint.com founder and seasoned entrepreneur Raghav Bahl argued for the motion.
ET Now journalist Sonali Krishna moderated the debate. The audience, which comprised the who’s who of the media, advertising and marketing industry, was the ultimate judge of the debate.
All four participating members were given seven minutes to put forth their argument. Sakhuja kick started the debate by basing his argument on the power and features of a smart phone and also the connection that the device has built with consumers in recent years. He was of the opinion that the mobile is something that a person picks up the first thing in the morning and puts down the last at night. The prime connect of Sakhuja’s piece was when he asked people in the audience who had a mobile to raise their hand. Of course, it came as no surprise that the entire hall put their hand up.
However, that aside, his opponents also made sensible rebuttals to portray counter arguments. The prime base of Sakhuja’s argument was the ability of mobile phones and how it enables consumer to consume content while in motion.
Goswami, who in his inimitable style kept putting counter facts and figures in between Sakhuja’s speech initially, took to the floor by basing his piece on the reach and accessibility of television as opposed to the limitations of the mobile phone. Goswami said that the hands that went up when asked if they had a mobile phone, do not represent the entire country and there are people beyond them too who have limited access to smartphones and high speed internet.
Goswami also focused on the affordability quotient and how by paying certain sum of money, an entire house consisting multiple members can enjoy action on television while the investment is way more when it comes to consumption of content on mobile phones, which is less mass and hence gets lesser reach or viewership as compared to television.
Though Goswami’s opponents made numerous attempts to break him by interrupting and putting forth questions, as always he was least deflected and managed to put way more in justifying his stand.
Giving a pass to the mumbo jumbo of statistics, Bahl justified his stand by speaking about consumer behavior and how it can change drastically within a short span of time. He stated the example of mobile phone and the high initial rates associated with it, which in turn placed it as a product for the elite class and totally irrelevant to the middleclass or lower middle class. However, in a short span during 2001 to 2005 everything changed drastically and now a vegetable vendor sits with his cart and sends the vegetable price to consumers over mobile phone using Whatsapp. Many in the audience appreciated Bahl’s arguments and examples as the foundation of his argument was that statistics are derived from past occurrences and hence predicting the duration required to bring a change in consumer behavior on the basis of available statistics cannot be justified.
Not missing the chance even once, Goswami and Lochan interrupted him at numerous occasions. However, one such instance turned into a light banter between Goswami and Bahl, which got the audience on the edge of their seats. Bahl, during his speech, mentioned, “News is consumed in bits and bytes,” to which Goswami countered by saying, “I run a two hour long news show, which cannot be called as bits and bytes and is widely watched.” Bahl immediately launched the direct war by saying, “The show you run is not news but opinion.” Not letting Bahl continue with his point, Goswami retaliated by saying, “Raghav, you launched a news channel, which never managed to get half my ratings.”
However, before things could go out of control, Krishna interjected and called for the debate to go on smoothly.
Adding more substance to the few points already made by Goswami, Lochan also touched upon the qualitative aspect and his major issues were poor available infrastructure, which is in a buffering mode. He also made a point on the basis of health issues and stated mobile phones are a hazard to health and hence there are possibilities of people refraining from using the device.
Once the four speakers had put forth their points, in the concluding statements they acknowledged all the arguments put forward.
A message that Goswami repeatedly tried to convey through his comments, which were directed towards Sakhuja – a media planning and buying representative, was that Sakhuja was standing on the wrong side and should make a shift. The message was not only directed at Sakhuja but was an indirect attempt to convey that television is still the primary screen and advertisers should rate them undisputedly.
After rounds of arguments and counter arguments there was no clear winner that was depicted through audience reaction. However, IAA president Srinivasan Swamy declared Goswami and Lochan as the winners of the debate, which was considered as the official verdict.
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
