MAM
IAA awards recognise game-changers, says Viacom18’s Raj Nayak
MUMBAI: The International Advertising Association’s (IAA) India Chapter has announced the 5th edition of the IAA Leadership Awards presented by Colors.
The awards recognise excellence towards contribution in marketing, advertising and media sectors as well as celebrate outstanding achievements of individuals and teams. The magnificence of the 5th IAA Leadership Awards will be showcased through an ‘Invite Only’ event on 7 October, 2017, at the Trident Hotel in Mumbai.
Minister of commerce and industry Suresh Prabhu and Reliance Industries CMD Mukesh Ambani will be the chief guests. Government of Israel deputy minister of diplomacy – PM’s office Michael Oren will grace the event.
The IAA India Chapter will honour the achievements of various groups in the marketing, advertising and media communities, for their outstanding performance, innovation and creativity in delivering high impact initiatives for the fifth successive year. Twenty-three categories have been identified, based on an exhaustive list of quantitative and qualitative parameters at the IAA Leadership Awards 2017 edition.
IAA president Ramesh Narayan said, “A galaxy of leaders representing advertising, marketing and media will be honoured at the memorable event.”
Viacom18 COO Raj Nayak said: “We are delighted to partner with a renowned industry forum like IAA that recognises category game-changers.”
IAA – India chapter past president Neeraj Roy said: “There is a lot of effort that goes into bringing about objectivity and factual data into the judging process.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
