Ad Campaigns
I-Day: Hero salutes true heroes behind heroes
MUMBAI: Hero MotoCorp has rolled out its Independence Day campaign with its third edition of #HeroSalutes. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi and has been on-air from 11 August.
#HeroSalutes is an attempt to bring the nation’s attention to the real heroes of the nation who are with the armed forces be it the army, navy or airforce. While last year, #HeroSalutes urged the nation to show respect and regard to our nation’s soldiers at all times at all places by saluting them, this year Hero has extended the sentiment to their families, the heroes behind the heroes. Families who miss out on their loved ones because they are away serving the country. And their absence becomes more evident on special occassions where they are missed most like the opening story of the film; a young boy who is missing his father at a football match while he notices all other fathers of his team-mates cheering for them on the field.
Law & Kenneth Saatchi & Saatchi joint national creative director Rahul Nangia added, “How does a child, whose parent is away serving in the armed forces make sense of their absence? That’s heroism too!”
While the film peaked on-air on 15 August, and screened in theatres, the campaign also had full page print ads in leading national dailies on 15 August as well and was supported with digital engagement on social media with unprecedented views and likes.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
