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Hyundai revs up Aura lineup with wallet-friendly S AMT variant

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MUMBAI: Hyundai Motor India Ltd (HMIL) is shifting gears on accessibility, adding a fresh variant to its popular sedan range — the Hyundai Aura S AMT. With this move, the brand brings its advanced automated manual transmission (AMT) to a broader swathe of young Indian buyers hungry for style, convenience, and comfort, without breaking the bank.

Commenting on the introduction of the new variant,  Hyundai Motor India Ltd whole-time director and chief operating officer, Tarun Garg said, “At HMIL, we are committed to making smart mobility accessible to a wider set of customers. The introduction of advanced AMT transmission in Hyundai Aura S AMT reflects our continuous efforts to democratize technology and enhance convenience for customers. With this introduction, we aim to redefine the value proposition in the entry segment by offering superior comfort, safety, performance and convenience at an affordable price.”

Powered by the punchy 1.2-litre Kappa petrol engine, the new S AMT variant is tailor-made for urban drivers seeking a smoother commute without the price tag of a full-blown automatic.

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The S AMT packs a solid safety and feature punch, including:

●    Electronic Stability Control (ESC)

●    Hill Start Assist Control (HAC)

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●    Six airbags

●    LED daytime running lamps (DRLs)

●    Tyre Pressure Monitoring System (Highline)

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●    Electrically folding ORVMs with integrated turn indicators

With its slick combo of practicality and premium touches, Hyundai’s latest launch is a clear play to seduce value-driven sedan buyers looking to swap gear-grinding for easy cruising.

The Aura S AMT joins a line-up that continues to grow on Indian roads, now with a little more automation and a lot more allure.

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Brands

Estée Lauder to shed 10,000 jobs as new boss bets on digital shift

The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround

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NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.

The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.

A CEO in a hurry

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De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.

The numbers are moving in the right direction

Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.

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The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.

Silence on Puig

The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.

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Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.

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