Ad Campaigns
Hyundai releases ‘Haq Hai Humara’ brand anthem
NEW DELHI: Hyundai Motor India Ltd (HMIL) today released an anthem as a tribute to the ‘Indomitable Spirit of India’. The corporate brand anthem ‘Haq Hai Humara’ aims to bring together the people of India and salute their resolve to stand united and stay strong in this unprecedented adverse situation.
‘Haq Hai Humara’ features Hyundai corporate brand ambassador Shah Rukh Khan and depicts gratitude to all frontline workers and the citizens of the country who have risen up to this challenge with their steadfast spirit and for their invaluable contribution in the fight against the Covid2019 pandemic. The anthem in association with Universal Music Group & Brands (UMGB) has been composed and sung by prolific music composer and singer Vishal Mishra and written by acclaimed lyricist Manoj Muntashir.
Hyundai Motor India Ltd MD & CEO SS Kim said, “Hyundai has become an integral part of India over the last two decades, our success is intertwined with that of our valued customers who strongly believe in the spirit of Hyundai. Through these challenging times, we have stood by the citizens of this great nation and looking back, we must salute the standing a strong spirit of India that is witnessed in the people’s fight to bring back normalcy. Haq Hai Humara is our humble tribute to the country’s solidarity, relentless spirit and never give up attitude in these testing times. We truly believe together we can and together we will build a ‘New India’."
He further added, “As a responsible and caring brand and in-line with our global brand vision ‘Progress for Humanity’, Hyundai has been at the forefront of providing relentless support to the government of India in its fight against the pandemic. We will continue to play an active role in economic recovery and chart a path for growth.”
Despite all challenges, the team put this song together shooting from distant locations over virtual platforms. The anthem encourages and motivates each and every Individuals to keep their spirit high, hoping for better times ahead.
Shah Rukh Khan said, “I am proud to be a part of Hyundai’s ‘Haq Hai Humara’ anthem which is a salute to the spirit of humanity, the ceaseless commitment from the frontline heroes and the small acts of kindness all around us which are the pivots for rebuilding the nation. As we all look forward to the future, I’m sure this anthem will bring positivity and hope for a better tomorrow!”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
