Brands
Hyundai Motor registers highest ever domestic sales in 2024
MUMBAI: It’s driving in top gear, purring like a beauty, moving smoothly, even when going round terrifying economic bends.
Hyundai Motor India Limited (HMIL) announced on 1 January that it sold 6,05,433 vehicles domestically and 7,64,119 vehicles in total, when exports are included. These are the highest domestic sales it as recorded since inception. The figures for just December 2024 alone are at 55,078 vehicles (42,208 units domestic and 12,870 exports).
Sports utility vehicle (SUV) sales contributed 67.66 per cent with the Hyundai Creta proving a popular buy by selling 1,86,9199 units. Vehicles adapted for CNG accounted for 13.1 per cent of sales as against 10.4 per cent in calendar year 2023.
“HMIL has managed to sustain sales momentum in 2024, despite strong headwinds faced by the industry at large. Achieving highest ever domestic sales three years in a row, reflects customers’ preference for brand Hyundai as their trusted smart mobility solutions provider,” said HMIL whole time director & COO Tarun Garg. “Introduction of the innovative Hy-CNG Duo technology in 2024 resonated well with buyers. Hyundai Creta continued to strengthen HMIL’s position as an SUV leader. We are confident that the upcoming Creta Electric, will further expand the appeal of this undisputed, ultimate SUV.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
