MAM
Hyundai Motor India partners with Khatron Ke Khiladi season 14
Mumbai: Hyundai Motor India Ltd (HMIL) has announced its collaboration with reality TV show, Colors Khatron Ke Khiladi, for its season 14. In line with HMIL’s commitment of creating unique customer experiences, this partnership promises excitement and adventure to the audience. Hosted by blockbuster director and award-winning TV host Rohit Shetty, the show will spotlight the Hyundai Creta ticket to finale stunt featuring the new Hyundai Creta as the star element. HMIL has also launched the Hyundai Drive to Win contest for customers which encourages them to visit Hyundai showrooms for test drives, offering them a chance to win a Hyundai EXTER and meet Rohit Shetty and the contestants of Khatron Ke Khiladi Season 14.
Commenting on the collaboration, Hyundai Motor India Ltd COO Tarun Garg said, “We are thrilled to partner with Colors Khatron Ke Khiladi this year. A show that epitomizes adventure and excitement, aligning perfectly with HMIL’s brand ethos. This collaboration allows us to connect with the youth and adventure enthusiasts, showcasing the New Hyundai CRETA 2024. Taking the adventure to another level, we are also inviting the viewers to be a part of Hyundai Drive to Win contest where they can seize the opportunity to win the coveted title of ‘Khaas Khiladi of the Season’. By integrating our brand into this high-energy format, we aim to create unique and engaging experiences for our customers, driving brand engagement and solidifying our presence further in the Indian market.”
The Hyundai Creat ticket to finale stunt will feature prominently in the show, with Rohit Shetty enhancing the experience through his expert commentary and stunt explanations and the winner of the stunt will receive a direct ticket to the finale episode.
The Hyundai Drive to Win contest designed to boost showroom traffic, offers customers a chance to win one Hyundai EXTER and fivw customers will get an opportunity to meet blockbuster director and award-winning TV host Rohit Shetty and contestants of Khatron ke Khiladi season 14. Customers can visit their nearest Hyundai showrooms to know more about the contest.
Colors Khatron Ke Khiladi aligns perfectly with HMIL’s brand purpose of creating new experiences for its customers. The show, known for its adrenaline-fueled entertainment, helps HMIL achieve its goals of youth connect, gaining fans, and creating brand engagement with the target audience.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
