Brands
Hyundai celebrates 10 years of Creta with a story-sharing contest
MUMBAI: A million journeys, a million stories and now Hyundai wants to hear yours, with prizes in tow. To celebrate a decade of Creta-fuelled adventures, Hyundai Motor India has shifted into nostalgia mode with a nationwide digital contest called ‘Creta X Memories’, inviting owners and fans to share their fondest moments with the SUV that has logged over 1.2 million sales since its 2015 launch.
Whether it’s that monsoon road trip gone sideways, the family’s first highway holiday, or a parking-lot proposal, Hyundai wants your story and maybe a photo or video to prove it. The rules are simple: pen down your Creta memory in 150 words or more and email it to cretamemories@hmil.net before July 31, 2025.
The best entries will win some rather enviable perks. Top storytellers get to meet brand ambassador Deepika Padukone, while others drive off with prizes like Apple iPhones, exclusive vouchers, and Creta merchandise. Select heartwarming tales will also be featured on Hyundai’s social media, taking your Creta story from garage to grid.
According to HMIL AVP & vertical head of marketing Virat Khullar, this isn’t just a contest, it’s a tribute to the emotional mileage the SUV has racked up. “Creta isn’t just a vehicle, it’s a symbol of aspiration and emotional connection for over a million Indian families,” he said.
Ten years on, Creta remains more than just four wheels and a badge. It’s a photo album on wheels, a road trip playlist, and for many, a trusted co-pilot through life’s big and small milestones. ‘Creta X Memories’ puts that sentiment in the spotlight, celebrating not just a product, but the people who made it iconic.
So if your SUV’s seen it all from dhol-filled baraats to roadside breakdowns this might be your moment to take the driver’s seat in Hyundai’s hall of fame. And maybe, just maybe, score a selfie with Deepika too.
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Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
