Ad Campaigns
Hyatt unveils ‘Perfectly Yours 2.0’ in India: A musical trilogy celebrating Indian weddings
Mumbai: Hyatt today announced the launch of ‘Perfectly Yours 2.0,’ in India a much-awaited sequel to the clutter-breaking wedding campaign that was introduced last year for modern Indian couples who seek a personalised wedding experience. While `Perfectly Yours` was a testament to the meticulousness and personal involvement with which Hyatt planned and executed the modern-day “dream wedding,” the new initiative strives to make the wedding “uniquely yours” not just on the wedding day – but across key moments like the proposal, the wedding and beyond as well. The core of the campaign stays true to how Hyatt hotels puts the ‘You’ in your wedding.
Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on some of the culturally rich events in Indian weddings such as the mehendi, sangeet, wedding rituals and family reunions through a trilogy of musical experiences intertwined with the captivating narrative of a modern Indian couple and their emotions as they take the steps toward forever. This has been achieved by bringing together some of the best homegrown artists from the country to create melodies for a celebration that transcends beyond the big day.
The enchanting trilogy commences with ‘Fell In Love In A Hopeful Place,’ featuring the soulful voices of Monali Thakur and Ashu Shukla, as the couple experiences the magic of their first meeting at a friend’s wedding in a Hyatt hotel. In the second chapter, ‘Shor Aur Sukoon,’ Aakriti Kakkar and Osho Jain lend their mesmerizing vocals to a tale filled with jittery excitement as the couple navigates the intricacies of planning their grand day, while the backdrop of a Hyatt hotel provides an elegant canvas for their dreams. The trilogy concludes on a poignant note with ‘Dheere Dheere’, sung by the dynamic duo Sona Mohapatra and Akkhil Sachdeva, beautifully encapsulating the culmination of the couple’s journey as they exchange vows and embark on a lifelong adventure together.
Composed & written by the talented Sreejone Nag and brought to life under the masterful production of Ankur Shrivastava, the Perfectly Yours musicals star actors Karan Jotwani and Shreya Gupto as the lead protagonists. Staying true to the purpose of caring for people so they can be their best, colleagues at Hyatt hotels stand as pillars of support throughout the couple’s romantic journey, seamlessly weaving their presence into crafting unforgettable moments, from the initial spark of romance to the joyous union of the two souls.
Commenting on the initiative, Hyatt regional vice president of commercial, India and Southwest Asia Kadmbini Mittal said, “With the ‘Perfectly Yours’ campaign, we were able to successfully spark conversations around how modern Indian weddings are increasingly reflective of the couple’s characteristics and beliefs, while focusing on Hyatt’s expertise in curating personalised experiences for each couple. Expanding on the love and accolades received by the inaugural campaign, we are delighted to present ‘Perfectly Yours 2.0,’ which is dedicated to enhancing this offering by encapsulating Hyatt hotels’ commitment to going above and beyond the wedding day by building culturally rich moments to ensure a unique experience for each couple. As the campaign demonstrates, we do take pride in `putting the You` in your wedding.”
Hyatt hotels have long been the perfect setting for tailor-made weddings and the Perfectly Yours campaign takes this expertise and experience many steps forward through an assortment of personalized experiences, from innumerable culinary delights, customized culinary experiences and sustainable décor options, to even including pets in the wedding celebrations.
The #PerfectlyYours participating hotels represent Hyatt’s celebrated brands across India’s top metropolitan cities and wedding destinations, ensuring that couples can choose from a wide range of hotels and brands. The hotels include Andaz Delhi, Grand Hyatt Mumbai, Grand Hyatt Goa, Alila Diwa Goa, Alila Fort Bishangarh, Hyatt Regency Dehradun, Hyatt Regency Jaipur, Hyatt Regency Chandigarh, Hyatt Centric Sector 17 Chandigarh, and Park Hyatt Hyderabad.
The musical trilogy can be viewed across ‘Hyatt India Weddings’ social media platforms – Instagram, Facebook, YouTube, and Linkedin. It can also be streamed on Spotify and iMusic.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
