MAM
Hutch unveils new logo
MUMBAI: Hutchison Essar is planning to refresh its Hutch brand and has introduced an updated logo, a new image style, graphics and colour palette, which will give the brand a new look and feel.
The new Hutch logo will have a new colour palette – the tristars will be in a bright pink colour, which will be complemented with a secondary palette to have a hue of blues.
With this initiative, the Hutch brand will also be introduced into Mumbai and in the future in Hutchison Essar’s new area of operations, thus, creating a single universal identity across India.
The rights to use the Orange brand will revert to Orange with the introduction of Hutch in Mumbai.
Hutch has become a well established brand name in the country and was awarded the Most Creative Advertiser at the Abby’s in 2003 and 2004. Hutchison Essar currently operates in 13 circles with over 10.16 million customers.
Hutchison Essar corporate vice president – group marketing Naveen Chopra said, “Hutch has touched a chord with consumers in such a short span of time. We do believe the time has come to refresh this brand and inculcate a new ‘Hutch spirit’ which will make us more vibrant and promising for all.”
MUMBAI: Not every bright idea lights up the room, sometimes it’s the wrong wattage turning your cosy nook into a glaring interrogation cell. Crompton Greaves Consumer Electricals Ltd. is flipping the switch on that mindset with its fresh integrated campaign, ‘Every Space Bright & Right with Crompton Lights’, unveiled on 18 February 2026. The core message? Homes aren’t one-trick ponies anymore, they’re offices, chill zones, kitchens, and entertainment hubs yet lighting decisions still boil down to “brighter is better”, leaving glare, shadows, and mismatched vibes in their wake.
The campaign calls out the overlooked truth, every space deserves illumination that fits its purpose, not a blanket blast of lumens. It nudges consumers away from generic brightness towards thoughtful choices that enhance comfort, mood, and function whether warm decorative glow for family dinners, focused task lights for cooking, softer ambient for bedrooms, or welcoming outdoor spots for the entrance.
Crompton Greaves Consumer Electricals Ltd. chief marketing officer Tanmay Prusty put it plainly, “At Crompton, we start with a clear understanding of how consumers live today. Homes are no longer static spaces, they have become workplaces, entertainment hubs, and places to unwind. Yet, lighting is still often chosen only on the basis of brightness. Through this campaign, we are encouraging consumers to think beyond brightness and choose lighting that is aligned to the purpose of every space.”
To hammer the point home, Crompton dropped a striking short film crafted with generative AI. It opens on familiar domestic scenes dinner chaos under harsh overheads, dim entrances that feel unwelcoming then rewinds the tape with purpose-matched upgrades, balanced living-room warmth, kitchen precision, bedroom calm, and outdoor flair. The reel wraps with product highlights and the tagline, driving home how Crompton’s broad indoor-plus-outdoor portfolio (think advanced features, intuitive designs) can transform everyday experiences.
Amplification is going big, digital, OOH, print, cinema, influencer tie-ups, plus eye-catching large-format branding at key South India airports. It’s a full-court press to reach urban and emerging households rethinking their lighting game.
Whether you’re binge-watching in the dark or squinting over a recipe, this campaign’s reminder is spot on: the right light doesn’t just brighten a room, it makes the space feel right. In a world of smart homes, why settle for dumb lighting?
