MAM
Hungama helps Nokia start its Club Nokia in India
MUMBAI: Marketers are using the ‘Madison meets Vine’ mantra with increasing regularity! Hungama.com has just clinched a deal with Nokia for powering Bollywood content on Nokia handsets. Through this arrangement, Nokia will launch its Club Nokia in India – an online club that exists in 22 countries and offers members access to entertainment, latest convergence tools, offline local Nokia events, contests and information on Nokia products. In India, Nokia will offer this as part of their own short code 555.
While speaking to indiantelevision.com, Hungama CEO Neeraj Roy says: “The Nokia deal will set the tone for the future. We are currently offering media business services to over five million surfers and registered members. Broadly speaking, nearly 300 brands across 18 industry categories are using our sites for ‘digital experiential marketing’ services.” In addition, Roy also offers online/offline events, entertainment marketing and gaming.
Through the popular websites – namely Hungama and the Bollywood site India FM, Roy and his team also offer several services to marketers and ad agencies. The list includes official movie website design; movie marketing; corporate associations; In-film placements; Internet promotions; ground promotions and road shows; multimedia CD Roms; publicity designs and creatives; media buying; game development; movie titling; animation; commercials and promos; mobile marketing; merchandise; distribution; Bollywood auctions amongst others.
Roy claims that he is working closely with Yashraj Films, Varma Corporation, Ramesh Sippy and Rajshri Films amongst other big banners.
“Internationally compiled research says 68 per cent of people don’t watch movies unless they have seen the trailors; 85 per cent of people watch film promos and trailors online. In fact, for Rajshri productions, we came up with India’s first film gaming CD for the Hrithik-Kareena-Abhishek starrerMain Prem Ki Deewani Hoon,” adds Roy.
Roy claims to be a pioneer in film placement and has done a deal with Western Union Money Transfer for Ramesh Sippy’s forthcoming film starring Abhishek Bachchan and Aishwarya Rai – Kuch Na Kaho.
In addition to the services, Hungama and IndiaFM also get regular ads in the form of banners and other sponsorships.
MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
