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HUL top advertiser in week 49: Barc
Mumbai: According to recently released Broadcast Audience Research Council (Barc) data, Hindustan Lever Ltd was the top advertiser in week 49 (4 December to 10 December). The FMCG giant delivered ad volumes of 3975.65 (‘000s). Reckitt Benckiser (India) Ltd was second with 3289.84 (‘000s). At 1142.54 Ponds India finished third.
The top three firms were followed by Cadbury’s India Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, and Colgate Palmolive India Ltd and Marico Ltd.
Facebook Inc, the only exception to the FMCG-dominated list, finished last with ad volumes of 451.31 (‘000s).
Harpic Power Plus 10X Max Clean led the brands’ list at 523.82 (‘000s). Horlicks and Dettol Antiseptic Liquid were in the second and third positions. Lizol, Ultratech Cement, Clinic Plus Shampoo, Harpic Bathroom Cleaner, Surf Excel Easy Wash, and Brooke Bond Bru Instant followed in that order.
Instagram Reels was the new entrant in the tenth position.
MAM
Hinduja Leyland Finance partners with Honda Motorcycle & Scooter India
NBFC and two-wheeler giant team up to make financing smoother across India.
MUMBAI: Hinduja Leyland Finance has just revved up a promising partnership because when wheels meet wallets, even the potholes start smiling. Hinduja Leyland Finance Ltd (HLF), a leading vehicle financing NBFC under the Hinduja Group, has entered into a strategic collaboration with Honda Motorcycle & Scooter India (HMSI). The partnership will offer customised financing solutions across Honda’s range of motorcycles and scooters, aiming to deliver a seamless purchase experience with transparent, swift and flexible loan options.
With its strong presence in both urban and rural markets and an extensive branch network, HLF brings deep expertise in two-wheeler financing and customer-centric solutions. The tie-up is expected to enhance accessibility to mobility, particularly in high-growth and emerging markets.
Hinduja Leyland Finance MD & CEO Sachin Pillai said, “This MoU marks a significant step in strengthening our market presence and expanding our reach across key markets. We expect this collaboration will play an important role in driving responsible growth and supporting the evolving mobility needs across the country.”
Honda Motorcycle & Scooter India director of sales and marketing Mutsuo Usui added, “This partnership reflects our focus on improving access to mobility by making financing simpler and more inclusive.”
The collaboration underscores both organisations’ commitment to accelerating two-wheeler penetration in India while delivering enhanced value and convenience to customers.
In the world of two-wheelers, where every journey begins with a dream and a down payment, Hinduja Leyland Finance and Honda have just made sure the road to ownership feels a little less bumpy and a lot more exciting.
